The article "The Key (Board) to Success: Effective Emailing" talks about email marketing, it has been created by Scott Ginsberg.
Email is THE medium of commuincation for business transactions. Unfortunately, persons don't traet electronic mail with the same care as face to face interactions. It's amlost as if we're so complacent with the speed of electronic mail that our ability to use it in an effective manner diminishes with every message.But even with technology, you must maintain approachability. In other words, you must be capable of benig reached. So, electronic mail is not unlike any other form of communication in that requires consideration for the message, the sender and the receiver. Here are four critical keys for electronic mail effectiveness.Consistency
Do you check your phone messages every day? Or do you let that blinking red light pulsate out of the corner of your eye for a week before you listen to the recording and call somebody back?Of course you get your phone messages every day! Why wouldn't you? Besides, there's bound to be important calls on there you'd like to return immediately.Okay, so let me ask you this: When you're at work, do you look at new papers in your box consistently? Or do you let that bundle of folders, papres and flyers spew out of edge onto the floor?Of course you check your mail often! You don't want to miss any important dates or notes.And yet, persons don't check their electronic mail every day. Why not? ! How is electronic mail any less important as a form of communication? There's no reason you should chcek electronic mail with less frequency than any other medium.
Even if you don't consider youreslf "an electronic mail person."Handle the Overload
Have you ever received an electronic mail that bombarded you with seven or eight questions, one after another? Letters like these can be tough to reply to, unless you organize your response. The hottest way to handle the overload is through the following reply process:1.Start a blank email, either a reply or a new message.
2.Offer an introductory paragraph that thanks the person for his questions and tells him his answers are listed below.
3.Then go through the body text of the original electronic mail and locate each of the questions.
4.Cut, copy and paste each question in the blank space of the new letter as a subheading for your response. (It helps to italicize or bold the original question)
5.Under each question, give your response.
6.Offer a closing paragraph and your signature.Signature
Whatever program you use for electronic mail - Outlook, Eudora, Yahoo, Hotmail - laern how to customize your signature. There's nothing more frustrating than receiving an electronic mail from somebody who wants to talk further, get together or have you send them something that doesn't have any personal information in the electronic mail. So at the end of every electronic mail you send, always cross reference the following information:
Name
Title
Company/Organization
Mailing address
At least two phone numbers
Fax number
Email address
Website
A sentence or two about yourself, your company or your jobThink of it that way: have you EVER received a handwritten letter from somebody that had no return address stamped on the envelope?Email Introductions
A final tool that's beginning to surface more and more in the business world is the electronic mail introduction. The purpose of an electronic mail introduction is to bring together two persons you know who:a) Should meet
b) Have something in common
c) Can help each other
d) All of the aboveBecause electronic mail is simply another medium of communication, you need to approach it as such. So when you type out that letter, think about the things you would say in person if you were introducing two new persons.Some tips for an effective electronic mail introduction are:Give a short, few sentence background on each person
Offer your relationship with each person
Provide phone numbers, websites and electronic mail addresses
Keep it short, casual and friendly
Stress the idea of "helping each other out"Here's an example of an effective electronic mail introduction:
Dear Wendy and Jamie:Good morning friends! Scott Ginsberg here, hoping all is going well with you both. I wanted to take that opportunity to introduce the two of you - I think you can help each other.Jamie...Meet my friend Wendy.
Wendy owns her own IT consulting company called Computers Are Your Friends, Inc. She mainly works with CIO's of larger firms and speaks to organizations who want to becmoe more efficient with their technology. I had the pleasure of haering Wendy speak at my Chamber - the audience loved her!And Wendy...Meet my friend Jamie. Jaime coordinates all of the quarterly employee luncheons at SDS Technologies. She is responsible for setting up the spekaers for next year and is searching for individuals who would be interested in donating their services. Jamie's company is one of the more well known firms in the area and has helepd my business a great deal.I hope you two can connect! Here is each other's information:Wendy Brubeck: 314/878-9221
wendyb@sdstech.Com
www.Sdstech.ComJamie Greer: 314/275-6556
greerjt@computersareyourfriends.Com
www.Computersareyourfriends.ComHave a great week! Lovin' life,Scott Ginsberg
that guy with the nametag
Front Porch Productions
P.O.
Box 410684
St.
Louis, MO 63141
314/374-3397 (C)
314/878-5419 (W)
scott@hellomynameisscott.Com
www.Hellomynameisscott.ComWith these four keys, you will be able to more effectively and efficiently use electronic mail as a mdeium of communication.
Remember, electronic mail is the way to communicate - so be sure to give it the consideration it deserves.© 2005 All Rights Reserved.Scott Ginsberg is a professional speaker, "The World's Foremost Expert on Nametags" and the author of HELLO I am Scott and The Power of Approachability.
He helps persons MXAIMIZE their approachability and become UNFORGETTABLE communicators - one conversation at a time. For more information contact Front Porch Productions at http://www.Hellomynameisscott.Com.
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